Client: Southern Oak Landscapes
Project: Logo Design & Branding Guide
Role: Concept & Design
Southern Oak Landscapes was founded by entrepreneur, Matt Obermeyer, who from a very young age discovered a passion and freedom in designing and creating landscapes. What began as a collection of side projects with his father, slowly grew until the realization came that a business could be made out of the work that he loved. At six-months, the company realized it was in need of a solid brand identity to gain a larger reach of clientele, and to officially establish themselves in the industry. The objective was to create a modern, but timeless appearance that would stand out from other landscaping groups in the area and would allow flexibility as the company continued to grow and add services.
After trial and error, the Southern oak tree was chosen to represent growth, strength and the southern hospitality that the client wished to include in their company culture. Oak trees are an iconic emblem of the South, and are known for their sweeping branches and long life spans. The challenge was to design a complex, organic icon in a simplistic way that could be scaled down and still read as an oak tree.
Using a variation of greens was an obvious color choice for a landscaping company. However, the solution for setting the branded color scheme apart from other companies in the industry was the addition of a desaturated mint green followed by a bold black.
The final logo allows the client to position themselves and stand out in a competitive industry while continuing to expand the services they offer and grow their clientele through hard work, creativity and southern hospitality.
Additional Process Photos & Initial Logo Concepts
*The company name was originally proposed as Southern Turf