Client: Southern Oak Landscapes
Project: Logo Design & Branding Guide
Role: Concept & Design
Project Details
Southern Oak Landscapes was founded by entrepreneur, Matt Obermeyer, who from a young age discovered a freedom in designing and creating landscapes. What began as a collection of side projects, slowly grew until a business was made out of the work that he loved. The company realized it was in need of a solid brand identity to broaden its clientele and officially establish themselves in the industry. The objective was to create a modern, timeless look that would stand out from other landscaping groups in the area, while still allowing for flexibility as the company continued to grow and expand.
A oak tree was chosen to represent growth, strength and the southern hospitality shown in the company’s culture. Oak trees are an iconic emblem of the South and are known for their sturdy branches, stable roots and long life spans. We were successfully able to capture the complexity of an oak tree that could be identified at any scale.
The brand color palette stands apart from other companies in the industry with the addition of a mint green and a bold black base. A nod to the fresh designs Southern Oak brings to their clients and the sophistication of their final products.
The final branding guide allows Southern Oak Landscapes to stand out in a competitive industry while continuing to expand the services they offer and grow their clientele through hard work, creativity and southern hospitality.
Additional Process Photos & Logo Concepts
*The company was originally named Southern Turf
